About

My name is Neil and my friend and former coworker Laura is an incredible writer. If your organization needs a marketing communications expert—full-time or freelance—get in touch with her!

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Does Laura know about this?

Yes, but she's not responsible for any of the words and errors on the site--those are all mine.

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#3: Because You Want to Make Your Clients Look Good

Whether you work for an agency that does work for external clients or a marketing department that serves internal clients, one thing that’s sure to keep your clients happy and coming back for more is if your work can make them look good.

Recently, a client contact we hadn’t done much work for came to us with a need for a front-and-back flyer that described an offering the company had developed with a partner. Laura was the writer on the team that developed the piece, and had to find a way to describe the complex offering in 750 words—and make the case for readers to schedule a demonstration.

Just a few weeks after the piece completed, we received word from our client that her superiors loved the piece so much that they went to our client’s peers and told them that they needed to create similar pieces for their products.

If you want someone who can make your clients look good, check out Laura’s LinkedIn profile, download her portfolio (PDF) and e-mail 32reasons@gmail.com.

2009.06.03  9:47am  
      
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