My name is Neil and my friend and former coworker Laura is an incredible writer. If your organization needs a marketing communications expert—full-time or freelance—get in touch with her!
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Does Laura know about this?
Yes, but she's not responsible for any of the words and errors on the site--those are all mine.
Thanks!
(Pairing these two because I don’t want you to get the idea that Laura’s only good at one of them.)
A lot of marketing communications fall into the 150- to 300-word range. E-mails. Direct mail. Web pages. Flyers. Ten-second radio tags. (Just kidding!) It’s a nice length because you can focus on a single topic but go into some depth without taxing anyone’s attention too much. But what if you need to sustain a longer argument with several supporting points? Or what if you have literally one second to get the attention of someone driving by your billboard? Then you need a writer with specific, harder-to-find skills.
Laura is one of those rare writers who’s adept at both 1,800-word solution sheets and eight-word billboards. On longer pieces, she’s fantastic at developing a clear structure for a piece, finding the appropriate balance between the different parts of the argument, and sustaining a clear main thought even as she walks the reader through the detailed points she wants to make. On short pieces, she knows how to marry the voice of a brand with a single compelling idea and create something that works the first—and the fifteenth—time you see it.
Whether you need to organize complex ideas into a clear story or craft a killer headline, check out Laura’s LinkedIn profile, download her portfolio (PDF) and e-mail 32reasons@gmail.com.
