My name is Neil and my friend and former coworker Laura is an incredible writer. If your organization needs a marketing communications expert—full-time or freelance—get in touch with her!
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Yes, but she's not responsible for any of the words and errors on the site--those are all mine.
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Almost anyone can have a great marketing idea. But there are far more bad marketing ideas—ones that aren’t right for your audience, your brand, or your sense of decency—than good ones. That’s why it’s crucial to have people who are committed to working for the good of the team.
Laura is great at contributing to collective marketing efforts because she’s quick to come up with good ideas, eager to champion others’ good ideas, and comfortable ditching the bad ideas—even her own. This makes her an ideal person to bring into brainstorming sessions on projects that are not her own, or even for taking over projects already in progress.
I remember working with Laura a couple of years ago on ad concepts for a client in the financial industry. With only a little background information on the client and the objective, she came up with several good ideas that were bolder than what the target audience might normally see in the trade publications where the ads were to appear. The client appreciated how the concepts could help them stand out from other advertisers. And when the lead writer was too busy to complete the ad, Laura stepped in to write body copy that was spot on, the first time out.
If you want someone who has the confidence and the humility to make substantial contributions to your team, check out Laura’s LinkedIn profile, download her portfolio (PDF) and e-mail 32reasons@gmail.com.
