My name is Neil and my friend and former coworker Laura is an incredible writer. If your organization needs a marketing communications expert—full-time or freelance—get in touch with her!
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Does Laura know about this?
Yes, but she's not responsible for any of the words and errors on the site--those are all mine.
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When you’re responsible for a high-profile project, the selection of the writer can feel far more important than normal. Obviously, you need someone who can get the right words on the page to achieve the aims of the project. But you probably also need a writer who can win the confidence of anyone she has to interview or present to. You might even need someone who can defend her work without seeming defensive.
Laura wouldn’t have become the lead writer on our largest account unless she were able to handle the pressures of high-profile projects. At least once or twice a year, we would need to create a brochure, thought-leadership white paper, or executive brief that was designed to sum up our client’s approach to a major section of business. Every time, Laura not only delivered the right copy, she also used meetings with the client to obtain consensus and build greater support for the final product. She repays the trust that clients put in her because she asks smart questions, knows how to listen, and can gently nudge senior executives in new directions when necessary.
If you need a writer that you can trust with both the writing and the interpersonal responsibilities of a high-profile project, check out Laura’s LinkedIn profile, download her portfolio (PDF) and e-mail 32reasons@gmail.com.
