About

My name is Neil and my friend and former coworker Laura is an incredible writer. If your organization needs a marketing communications expert—full-time or freelance—get in touch with her!

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Does Laura know about this?

Yes, but she's not responsible for any of the words and errors on the site--those are all mine.

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#19: Because You Can't Afford to Waste Any Touchpoint

When you’re trying to build a brand experience—for your customers or for your employees—individual pieces of communication are important. But what ultimately reinforces your brand is the cumulative effect of several touchpoints.

While Laura excels at high-profile projects, she may be even more valuable to an organization as someone who is committed to consistently delivering a brand experience, even through the “smallest” of touchpoints. I’ve always been impressed with her dedication to excellence in everything she works on.

No matter the size of the assignment or the size of the potential audience, Laura always makes sure that the end result directly addresses the needs and concerns of the target reader. And she works hard to make each piece communicate the core messages of the overall brand.

If you need a writer or communications manager who never wastes any opportunity to reinforce your brand with your target audiences, check out Laura’s LinkedIn profile, download her portfolio (PDF) and e-mail 32reasons@gmail.com.

2009.06.23  8:12am  
      
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