About

My name is Neil and my friend and former coworker Laura is an incredible writer. If your organization needs a marketing communications expert—full-time or freelance—get in touch with her!

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  • Share a link to this site with anyone you know who might benefit from working with Laura. Reblogging and posting a link to this site into your Facebook page or Twitter feed are greatly appreciated.
  • Become a fan on Facebook. Don't forget to also share the link with your friends there.

Does Laura know about this?

Yes, but she's not responsible for any of the words and errors on the site--those are all mine.

Thanks!

Looking for something specific?

 
#20: Because You Want to Leverage the Collective Experience of Your Writers Whether you have a team of in-house writers, you rely on freelancers, or both, there’s probably a wide range of knowledge among them. But if each writer focuses only on the individual projects he’s assigned, then your organization will seldom be able to take advantage of that collective knowledge. A few years ago, Laura had the idea to survey our in-house and freelance writers. She developed the survey, which asked questions about how long it took each of us to do certain types of projects that we were regularly assigned. And it asked questions about the biggest challenges we faced, as well as about opportunities for the agency to improve. Then Laura collected and analyzed the results, and presented a set of insights and recommendations to the agency. She uncovered discrepancies (both positive and negative) between the ways we estimated projects and the time it took to do the work, and she identified common challenges that we could address quite easily. After obtaining approval for her recommendations, she shared the changes in our procedures and processes with our writers. So in addition to the benefits that came out of the information Laura obtained, she made the writers feel like their concerns were being listened to—and acted on. If you need someone who can manage writers in ways that benefit both the writers and your organization, check out Laura’s LinkedIn profile, download her portfolio (PDF) and e-mail 32reasons@gmail.com. (photo from The B@man)

#20: Because You Want to Leverage the Collective Experience of Your Writers

Whether you have a team of in-house writers, you rely on freelancers, or both, there’s probably a wide range of knowledge among them. But if each writer focuses only on the individual projects he’s assigned, then your organization will seldom be able to take advantage of that collective knowledge.

A few years ago, Laura had the idea to survey our in-house and freelance writers. She developed the survey, which asked questions about how long it took each of us to do certain types of projects that we were regularly assigned. And it asked questions about the biggest challenges we faced, as well as about opportunities for the agency to improve.

Then Laura collected and analyzed the results, and presented a set of insights and recommendations to the agency. She uncovered discrepancies (both positive and negative) between the ways we estimated projects and the time it took to do the work, and she identified common challenges that we could address quite easily.

After obtaining approval for her recommendations, she shared the changes in our procedures and processes with our writers. So in addition to the benefits that came out of the information Laura obtained, she made the writers feel like their concerns were being listened to—and acted on.

If you need someone who can manage writers in ways that benefit both the writers and your organization, check out Laura’s LinkedIn profile, download her portfolio (PDF) and e-mail 32reasons@gmail.com.

(photo from The B@man)

2009.06.24  8:56am  ∞
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