My name is Neil and my friend and former coworker Laura is an incredible writer. If your organization needs a marketing communications expert—full-time or freelance—get in touch with her!
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Does Laura know about this?
Yes, but she's not responsible for any of the words and errors on the site--those are all mine.
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Whether you’re sitting down to create a marketing piece, some kind of internal communication, an e-mail to a client or stakeholder, or even to make a phone call, there are a lot of ways you can screw it up. High on the list is focusing so much on you and what you have to say that you forget to make sure it means something to the person you’re trying to communicate with.
Laura is a master of using language that is appropriate to a target audience. Her skill is most obviously evident in long-form pieces that take the features and functions of highly technical products and solutions and turn them into plain(er) language descriptions of the benefits for the audiences the pieces target.
But she’s also adept at communicating the value of a change in benefits to a group of employees. At crafting e-mails to clients and coworkers that help them understand why they should be invested in joining with Laura to solve a problem. And at talking with people on the phone in ways that are collegial—without ever pussy-footing around tough challenges.
If you want to be able to reach out effectively to a wide variety of internal and external audiences, check out Laura’s LinkedIn profile, download her portfolio (PDF) and e-mail 32reasons@gmail.com.
