About
My name is Neil and my friend and former coworker Laura is an incredible writer. If your organization needs a marketing communications expert—full-time or freelance—get in touch with her!
Learn more
- Read all 32 reasons.
- Check out Laura's LinkedIn profile.
- Download her portfolio (PDF).
- If you have a job opening or freelance work that Laura might be good for, e-mail 32reasons@gmail.com.
Spread the word
- Share a link to this site with anyone you know who might benefit from working with Laura. Reblogging and posting a link to this site into your Facebook page or Twitter feed are greatly appreciated.
- Become a fan on Facebook. Don't forget to also share the link with your friends there.
Does Laura know about this?
Yes, but she's not responsible for any of the words and errors on the site--those are all mine.
Thanks!
Looking for something specific?
#26: Because You Need to Fill in the Blanks
(click image to play an online version of Mad Libs; if you come up with a funny one, e-mail it to me and I’ll share the best ones)
Sometimes one of your marketing efforts is missing a little something—a key insight, a creative spark, an organizing mind to pull the disparate parts and team members together. Laura’s great at filling in those blanks to help your organization achieve excellence.
But that’s not what I’m here to talk about.
I’m here to talk about a birthday card.
One of our clients sends out birthday cards to regular customers. Every year, they invite us to submit ideas for the card. One time, Laura and one of our art directors developed a wonderful concept that had a set of die-cut rectangles on the front. The card invites you to fill in the blanks with words from certain parts of speech. When you open the card, you can read a personalized, funny birthday greeting that you helped craft.
It’s one of my favorite pieces of Laura’s because it invites participation and gets the recipient even more engaged with the client’s brand. But it does it in a fairly low-tech way that is charming and straightforward. The card goes out to people of all ages, and this concept has broad appeal.
If you want to someone who can help you fill in the blanks—and help you have fun doing it—check out Laura’s LinkedIn profile, download her portfolio (PDF) and e-mail 32reasons@gmail.com.
