My name is Neil and my friend and former coworker Laura is an incredible writer. If your organization needs a marketing communications expert—full-time or freelance—get in touch with her!
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Yes, but she's not responsible for any of the words and errors on the site--those are all mine.
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There are any number of reasons that you may need to justify why your organization should hold onto business that you feel you’ve done a perfectly good job with. For example, your client may be consolidating the number of vendors it uses. Or someone may have heard about a flashy new competitor.
When a major client sent us an RFP for the kind of work we’d been doing for them for 10 years, Laura was the primary coordinator in putting together our response. In addition to writing more than a third of the 60,000-word proposal, she kept tabs on at least nine people who contributed to the three-week effort.
The resulting proposal not only demonstrated the full range of our capabilities to our client; Laura’s work also helped the agency articulate for itself the strength of our approach. That helped us in subsequent conversations with the client and with future prospects.
After the client reviewed all proposals from existing and new agencies, ours was one that made the list of approved vendors. Because fewer agencies were approved, we actually had a better opportunity to earn future business as a result of the process.
If you want to turn questions about your work into strong proof of your value, check out Laura’s LinkedIn profile, download her portfolio (PDF) and e-mail 32reasons@gmail.com.
