My name is Neil and my friend and former coworker Laura is an incredible writer. If your organization needs a marketing communications expert—full-time or freelance—get in touch with her!
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Does Laura know about this?
Yes, but she's not responsible for any of the words and errors on the site--those are all mine.
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With such a large percentage of marketing budgets moving to online vehicles, many organizations are looking for writers with strong backgrounds in interactive work. To be sure, there are important considerations like keyword density and intrasite linking that can trip up writers who are not used to organizing complex, multithreaded messages into a coherent marketing piece.
But a writer like Laura who has extensive experience in organizing long-copy collateral and wide-ranging messaging can be extremely effective in the online realm. Recently, I got to watch Laura at work on an overhaul of a relatively small (25-page) website for a custom packaging company. Initially, she developed a new site map, which identified several opportunities for the company to tell a more coherent story about itself before diving down into the specifics of particular product lines.
Later, she wrote compelling content for every page of the site. Laura’s writing, as always, spoke clearly to the needs of potential clients and perfectly balanced the need for important details with the need for brevity. She also created ways to link between the major sections of the site to encourage visitors to read more and have a greater understanding of the company than they might from only the home page and one drill-down page.
If you want to bring clarity to the organization and the content of a website, check out Laura’s LinkedIn profile, download her portfolio (PDF) and e-mail 32reasons@gmail.com.
